Oakley Snow Downdays Brand Guide 2025 Colby Stevenson

Oakley

Draw Your Line.

Oakley is a brand founded on a figure-it-the-f*ck-out (or DIY) mentality. Rejecting societal norms and expectations and defining a different path is what makes Oakley unique.

From the beginning, the brand was never distracted by following trends or doing the latest “thing.” This ability to work towards a unique vision put Oakley on a fixed trajectory: forward. Whenever the template wasn’t available, Oakley created one. When there was no machinery to bring the designs to life, Oakley built it themselves. And if the skeptics said it wasn’t possible, it just fueled the fire.

Now, Oakley is reclaiming its disruptive spirit, drawing from the principles of yesterday to write the next chapter with a better tomorrow in mind. 

Did you know…

…that Oakley’s very first product was a motorcycle/BMX grip?

…that Oakley holds more than 800 patents?

…that Oakley turns 50 in 2025?

…that Oakley has had a full collection of optical frames since the early ’90s?

Oakley | Snow 24 Oakley YouTube