Decathlon Downdays Brand Guide

Decathlon

Innovation for sport enthusiasts

Decathlon is a global multisport brand catering to both elite athletes and beginners, offering innovative sports equipment for all skill levels.

Since 1976, the company has been synonymous with a diverse product range, affordable prices, and a passion for sports. Today, Decathlon operates over 1,700 stores in more than 60 countries, providing gear for over 80 sports. From concept to finished product, everything is developed in-house, ensuring tailored solutions for various needs.

The brand excels in winter sports, offering high-quality ski and snowboard gear designed for both professionals and novices, prioritizing safety, comfort, and performance. Committed to climate protection, Decathlon has set ambitious environmental goals, aiming to contribute to global carbon neutrality by 2050. Through durable, repairable, and recyclable products and circular economy initiatives, the company is dedicated to minimizing its environmental footprint while inspiring sustainable practices.

Did you know that Decathlon…

…was born in France in 1976 and is now active in 72 countries?

…creates all mountain gear at their Mountain Headquarters located at the foot of Mont Blanc?

…is the world’s largest sporting goods retailer, with over 100,000 employees and 20 R&D centers?

…is working to reduce its environmental footprint by eliminating excess packaging and committing to reducing its CO2 emissions by at least 20% by 2026?

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