In the heart of the Swiss Alps, where snow-capped peaks reach for the heavens, a tale of passion and innovation unfolds. This is the story of Movement, a brand that embodies the essence of the international Swiss style, uniting skiers from every corner of the globe.
Movement
Movement enhances your mountain ride.
Company website
movementskis.comMovement’s journey begins with a simple yet audacious dream: to create skis that would become an extension of the skier’s soul. Guided by a relentless pursuit of excellence, Movement set out to craft skis that could conquer any mountain, ignite the spirit of freedom, and leave an indelible mark on the world of skiing.
The Manufacture
What sets Movement apart is its unwavering commitment to independence. Breaking free from the constraints of mass production, Movement established its own manufacture, where every ski is meticulously crafted with the utmost care and precision. From the selection of the finest materials to the hands of skilled artisans, each pair of skis becomes a work of art, a testament to the brand’s dedication to perfection.
The Tribe
But Movement is more than just a brand; it is a way of life. The Tribe, as they are lovingly called, encompasses everyone who is part of the Movement family. From the designers and engineers to the athletes and ambassadors, the unique experience and passion of each member contributes to the brand’s vibrant image.
Movement associates their brand with a lifestyle, a way of expressing themselves through and for the mountains. Whether on the slopes or the most committed faces, their ambassadors are at their side, actors in the development of their products.
The new guard is well present and reinforces the energy and the message they want to convey: Hugo Burvall, Siver Voll, Oliver Karlberg, Fabio Studer, Maxime Chabloz, surrounded by Thibault Magnin and the whole Tribe, allow them to make their products evolve while respecting the values that have held since the birth of Movement.
Did you know that…
…Movement skis are 90% handmade? They believe in the artistry and craftsmanship that goes into the creation of each pair of skis.
…are a Swiss-based company from the heart of the Swiss Alps, which heavily influences their design and performance ethos?
…emphasizes sustainability, employing eco-friendly practices in manufacturing processes and utilizing responsibly sourced materials?
…produce their skis in Tunisia? Having their own factory grants them independence in designing skis and enhances their ability to make changes and improvements.
…launched their new identity in summer 2023? While an identity was already in place, it was essential to modernize the brand to align with current trends.
reflection
“reflection” is an artistic short film project that invites viewers to join the thrilling adventures of the Movement Tribe. With a blend of excitement and introspection, the film showcases their passion for the sport. This action-packed journey explores the reflective nature of skiing.
Featured Product
FLY 90
The completely new FLY 90 with its original shape is the ultimate ski for jibing and get creative in the snowparks. Designed in collaboration with Thibault Magnin, the FLY 90 is the new reference for all freestyle skiers. An extremely maneuverable and forgiving ski for all the subtleties of the ski areas.
€549
FLY 95
Master of shred on smooth surfaces, the FLY 95 is also very comfortable on windblown snow or in powder. An extremely manoeuvrable and forgiving ski, designed for all the subtleties of the ski resorts.
€599
FLY 105
The FLY 105 is a favorite of international new schoolers. It allows you to go from the park to the backcountry without hesitation. The full twin rocker construction encourages you to go powder hunting and enjoy all the features of high to medium mountains.
€649
FLY 115
115 ways to have backcountry fun with the FLY 115. For fans of big conditions and high flying, this backcountry weapon with a full twin rocker is a melting pot of creative expression. It will never stop encouraging you to use every feature and to search for the best way to embellish the mountain.
€699
The Swiss Style
The international Swiss style flows through the veins of Movement, infusing each ski with the perfect balance of performance and elegance. From the Swiss Alps to the peaks of the Rockies and beyond, skiers around the world embrace Movement, knowing they are part of a global movement that celebrates the art of skiing.
The Ride
Join the Tribe, become part of the Movement family, and let passion reign as you carve your path through snowy landscapes. Embrace the international Swiss style, where precision meets beauty, and let Movement be your trusted companion on every exhilarating descent.
Adventure awaits, and Movement is here to guide you through every turn, every jump, and every moment of pure exhilaration. Together, you can help write the next chapter of Movement’s extraordinary journey, where the love for skiing knows no bounds.
Welcome to the Tribe.
